Set to play small-scale craftsmen in their upcoming social drama Sui Dhaaga, Varun Dhawan and Anushka Sharma's next is being pitted as one that will encourage the entrepreneurial spirit of India. As what may be seen as an extension of this attempt, the duo will be part of an entrepreneurs' summit that will be held across the 10 cities that they promote the film in.

A source says that a "small summit-like set up" will see the actors indulge in a conversation about self-reliance and social responsibility with select entrepreneurs, as they tour cities like Ahmedabad, Delhi, Lucknow, Kolkata, Pune, Jaipur, Chandigarh and Indore. Producer Maneesh Sharma says, "Via our marketing campaign, we want to celebrate young Indians who are brimming with ideas."