Considering Sunny Leone's popularity among her fan base, it wasn't surprising when her line of lip colours, StarStruck by Sunny Leone, sold like hot cakes upon its soft launch online in March. Ready to go full throttle with her cruelty-free makeup offerings, the actor has decided to launch pop-up shops across cities this weekend onwards to create more awareness about the line.

"The idea is to create a splash with our brand," says Leone, whose first pit-stop will be at a Ghatkopar mall on Friday. "A large booth with all the products from my line will be placed in a clothing store for a week. The products have done well online; we now want to take this route where people can see, experience and purchase the items."