Earlier this week, reports of Taapsee Pannu joining hands with Tumhari Sulu director Suresh Triveni for a commercial trickled in. The actor had then revealed that she hoped to encourage women to achieve financial independence via the ad. In a discussion with mid-day, she says she finds comfort in the fact that creative heads associate her with the empowering films that she has worked in, in the past.

"With the films that I have done, and the issues I've taken a stand for, I find myself appropriately communicating with my target audience. It's nice that, nowadays, the brands that approach me have a strong reason behind why they want me [as their face], and the message they wish to put across," says the actor.