Taapsee Pannu ventures into NFT, members to be invited to personalised events

Launching her NFTs today, Taapsee says social media toxicity made her want to build a community of positivity; plans to have personalised events with NFT members

Her fans’ love is one of the pillars of her stardom, believes Taapsee Pannu. The actor’s desire to stay connected with them made her join social media early on, even launching her personal app in 2018. Venturing into non-fungible tokens (NFTs) then is a natural progression for her. “I had no support system in the industry. My fans and followers made me a public figure,” she recounts. 

But with social media came trolls and negativity. While Pannu initially tried to stay unaffected by the social media hate, it eventually took a toll on her, like it does on most. “Everyone had their own motivations to be on social media, but I wanted to be in a community that gives an honest critique of my work. I don’t want to be around people who take a dig at me and derive pleasure from it. For long, I kept looking away from the dark side. But it was hindering my communication with people who help me grow as a human being. Given the daily pressures, I have no bandwidth to handle toxicity. I want to be in a healthy and  positive environment.” 

Her pursuit of building a community of like-minded people has made her look towards NFTs, which she is launching today. In the past few years, NFTs—essentially unique digital assets based on blockchain technology— have taken the digital art and collectibles’ world by storm. In the West, many, from Shawn Mendes to Emily Ratajkowski, have jumped on the bandwagon. “Hollywood actors use social media for work, and NFTs is their way to have personal interaction. I want to take the same route. I will release limited NFTs. I want to keep a controlled community. That way, it will be easy for me to give personalised attention.”

The actor is beginning with member-level NFTs, in which events and activities will be the focus. “The members will be invited to personalised activities. The next round of NFTs will have higher values and stakes. I want them to come and attend shoots with me, and walk the red carpet with me. I am open to the idea of attending members’ birthdays and special days.”

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