The industry's toxic star system was made evident last month when Disney+Hotstar invited Ajay Devgn, Alia Bhatt and Abhishek Bachchan, among others, to announce its slate of films and conveniently left Vidyut Jammwal and Kunal Kemmu out of the picture — this, when their movies Khuda Haafiz and Lootcase respectively were part of the roster. Jammwal called out the platform's elitist attitude as he tweeted, "Seven films scheduled for release but only five are deemed worthy of representation. Two films receive no invitation or intimation. It's a long road ahead. The cycle continues. (sic)"

With fans rallying behind the actor, the episode reignited the insider-versus-outsider debate. Looking back at the incident, the actor states, "In a way, the message was for me because [on seeing the line-up of actors], I asked myself, 'Why am I not here?' Without thinking much, I posted the tweet; it came straight from the heart. I am glad I did because people respected my stand. I have my share of fans since Force [2011]. People felt what I said was right and supported me."