She is not just popular for her kohl-laden eyes and her clientele that boasts of illustrious names such as Maneka Gandhi, Princess Maha Al Sauduri of Saudi Arabia, Nita Ambani, Rani Mukerji and Juhi Chawla, among others.

Madhu Jain is someone who broke all traditional moulds when she established a classical elegant and sophisticated sense of aesthetics through her designs by making abundant use of authentic hand-woven crafts and influencing, rather dramatically, the art of Kalamkari, intricate Ikkat and Kantha art into her creations.