Yash Raj Films and Aditya Chopra have never believed in promoting their films way before their release. However in Adi's younger brother Uday's next project Pyaar Impossible, they are making an exception. A website has been created to provide all information from Day One. We catch up with Uday on what made YRF bend the rules...

Yash Raj has always been secretive. How did you manage the impossible?
I wanted to do something different. Our head of marketing came up with this idea. It was time to do something like this and see where it went.