People all around the world are utilizing their time at home amidst the global lockdown implemented due to the outbreak of the coronavirus pandemic. With all the production suspended and cinema halls shut to curb the spread of the virus, the demand for content on digital platforms has touched an all-time high. Realizing the gravity with which the film industry has been hit with a low blow, Dubai-based actress, filmmaker, producer, and an influencer, Zenofar Fathima, is all set to host an online international filmmaking competition, 'This is How We Do', for people of all age groups, with just the needed talent.

Fathima, who also owns the Zen production house, aims to help people showcase their creativity and talent in the areas of photography and filmmaking through this one-of-its-kind initiative. This competition, which was earlier hosted in 2019 in Dubai, has been designed and planned in a way that it stirs creativity, allows making some money, provides a break to people from the current situation, and helps them stay focused on overcoming this together in a playful manner. 'This is How We Do' competition will award prize money worth Rs. 20,000 (1000 AED) to the winner, and it doesn't demand participants to leave the 'comfort and safety' of their homes.