Adele's '30' has biggest bow of 2021

Grammy winningsinger Adeles 30 enjoyed the biggest opening numbers of any blockbuster album in 2021 as expected with 839000 albumequivalent units according to an announcement by Billboard Sunday nightHer big premiere beats the previous mark set by Drakes Certifiable Lover Boy when it bowed with 613000 back in September reports varietycomIt also comes in ahead of Taylor Swifts Red Taylors Version which just a week ago had the secondbiggest debut of the year with 905000 album units and now is bumped to the third most sizable of 2021The biggest part of Adeles tally came in fullalbum sales as was true of Swifts massive debut last weekThese two superstars are generally regarded as the last two who are guaranteed to sell massive amounts of physical product CDs as well as the more invogue vinyl versions30 racked up a staggering 692000 in actual album sales by far the most for any release this year30 was no slouch in the streaming world either registering 185 million ondemand streams during its first week out according to BillboardAlthough vinyl sales can outdo CD sales for many artists nowadays Adele fans were attracted first and foremost to the compact disc so Swifts Red Taylors Version still holds the record for the most LPs sold in a weekAdeles album sales amounted to 378000 as CDs and 108000 in the vinyl formatDigital album sales came in between those two formats with 205000 downloads sold A cassette version sold exclusively in the artists web store sold just under 2000 to serious completistsThe numbers are indisputably huge by todays standards although the unit figure doesnt come close to matching what Adeles previous album 25 did when it came out six years ago In the land of 2015 a very different time for physical sales and mindboggling album numbers 25 debuted with 338 million copies still an alltime recordWith Adeles album having been released just a week before Black Friday promotions that saw Adele racks being positioned at the front of Target stores shes due for another big sales number next week and a likely stronghold on the No 1 position for the remainder of 2021 with no other superstar releases currently scheduled to come outThe other debut in Billboards top 10 was aRaising the Roof Robert Plant and Alison Krauss first joint album in 14 years It came in at No 7 with 40000 album unitsAs with Adele Plant and Krauss have a mature audience that primarily wants to own the new record and not stream it Of that 40K figure 38000 were full album salesAmong holdovers Red Taylors Version was not surprisingly the biggest returning album slipping to No 2 with 159000 albumequivalent units in week twoDrakes album moved up a couple of spots to No 3 Silk Sonics collaborative debut fell two spots to No 4 Morgan Wallens Dangerous The Double Album moved up one notch to No 5 and Summer Walkers Still Over It fell a couple spots to No 6 in its third weekOlivia Rodrigos Sour moved back into the top 10 at No 8 Michael Bubles Christmas which just got a rerelease with new bonus tracks became the first holiday album to bump its way into the upper ranks this year landing at No 9The Weeknds greatesthits collection The Highlights which had been out since almost the beginning of the year as a digitalonly release but got a big chart rebound from finally coming out on vinylBillboard said 91 per cent of the sales for the Weeknds hits set this week in the LP formatThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever