It seems like Mark Ruffalo didn't get the memo. The Avengers actor didn't even give time for fans to speculate the reason behind him not being portrayed as his superhero alter ego Hulk in the Avengers: End Game poster, before pointing it out himself with the help of a hilarious meme.

Taking a jibe at himself, Ruffalo posted a meme on his Instagram account where he clubbed a close-up shot of himself from the upcoming Avengers film poster with the original poster. Above the two photos, a caption reads "when nobody tells you it's a costume party", referring to him being the only superhero in the poster posing without his costume.