Hollywood`s rugged star, Jay Pickett, known for his work on the daytime soap operas `Days of Our Lives`, `Port Charles` and `General Hospital`, died unexpectedly on Friday at the age of 60, while filming for `Treasure Valley` in his home state of Idaho.

Pickett`s death was confirmed on Facebook by Jim Heffel, his co-star and fellow producer on `Treasure Valley`, co-produced alongside Travis Mills. In the film, the actor was portraying a cowboy in search of his long-lost daughter, which he also wrote.