Mumbai: Indian-origin Hollywood actress Freida Pinto alongwith actor Chiwetel Ejiofor and filmmaker Richard Curtis yesterday launched the world's first global cinema ad campaign, aimed at raising awareness of the United Nations' goals for sustainable development.


Freida Pinto. Pic/Santa Banta 

It is a part of the Global Goals campaign, "Project Everyone", founded by Curtis. The ad #WEHAVEAPLAN will be screened in more than 30 countries across the world including India.