Today, marketing a film well is as important as its content. Needless to say, producers are going all out, at times surpassing the usual trends of promotions to increase audience participation and generate curiosity around the film. As a result, the makers have been able to blur the line between fiction and reality in a few cases. For instance, the fourth instalment of Jurassic Park series, Jurassic World, is ready for release and promises to be an adventurous ride.

A screen shot of Jurassic World’s  promotional website. The film has Irrfan playing Simon Masrani, the park owner