Larry Flynt, best known for starting `Hustler` magazine, has died at the age of 78.

E!News quoted NBC News as saying that the founder of `Hustler` died in Los Angeles on the morning of Wednesday (local time). Flynt`s representative told NBC News that the 78-year-old died "from the recent onset of a sudden illness," adding, "He passed quietly in his sleep at Cedars-Sinai Medical Center with his wife Liz and daughter Theresa by his side."