To All the Boys I've Loved Before fame, Noah Centineo, is in talks to make his debut in the Marvel cinematic universe with 'Masters of the Universe' film as the classic toy character He-Man. Based on the Mattel's popular toy line, the plot of the film revolves around Prince Adam of Eternia, who uses his Power Sword to transform into the hero He-Man and defends his kingdom and Castle Grayskull, which the source of his power, from Skeletor, the villain of the storyline.

The screenplay of the film is being penned by Iron Man writers Art Marcum and Matt Holloway and the direction is being helmed by Adam and Aaron Nee. Centineo became an overnight sensation after his breakthrough performance in the Netflix original film.