Quick Style, on their maiden India tour, announced a challenge on Reels while addressing a group of over 350 content creators from the Meta office in Mumbai. The challenge is a dance to the song ‘Dilbar’ which has numerous beats and gives a sufficient opportunity for people to do their own version of the challenge. 

Quick Style is the Norwegian dance band whose performance at a wedding on the song ‘Kala Chashma’ trended on reels last year and got the nation’s attention. Since their reel went viral in June 2022, public figures like Demi Lovato, Jimmy Fallon and Shikhar Dhawan have all grooved to it, generating billions of plays. Bilal Malik, one of the founders of Quickstlye, commented, “We’re thrilled with the love people in India have for Quickstyle. The adulation that started with the trending ‘Kala Chashma’ has continued to date. Through this visit, we want to know you better, connect with the culture here, and inspire others to find their own jam, the way we have with music and dance on reels.”