While India has always been deemed as a niche market for Hollywood to crack, there were some hit franchises which struck a chord with the audience. Apart from the regulars though, Hollywood cinema was never considered a threat daunting enough for big Hindi releases.

The trend, however, seems to have undergone a drastic makeover. The surge in Hollywood cinema has almost been theatrical with movies like 'The Jungle Book', 'Captain America: Civil War' and 'Deadpool' making a remarkable entry into the Indian market and giving tough competition to Bollywood biggies. Maybe, it’s the authentic storylines, larger than life visuals, arresting cinematography or subtle yet striking performances. But whatever the formula, it seems to be working and has definitely raised the benchmark for Hindi movies.