Updated On: 15 July, 2023 07:18 AM IST | Mumbai | Mohar Basu
As Screen Actors Guild strike begins in the US, Deepika’s Project K launch at Comic-Con to be pushed; sources say Alia’s Heart of Stone promotions in Los Angeles called off

Deepika Padukone and Alia Bhatt
On Friday, the creative community’s fight for change in Hollywood got stronger. At the stroke of midnight on July 14, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) began their strike, joining the Writers Guild of America that has been on strike since early May. It is for the first time in 63 years that the two unions have simultaneously gone on strike, to protest against the studios over wages, AI technology, and division of profits in the streaming era.
With this move, production on current and future projects has shut down. In a detailed e-mail, SAG-AFTRA has requested its members to refrain from shooting. Guidelines also mention that they are not to engage in promotional events, or make public appearances for any project. Closer home, its effect can be felt on two of Bollywood’s biggest stars, Deepika Padukone and Alia Bhatt.