Billboards of American rapper and songwriter Travis Scott's long-delayed 'Utopia' album has finally appeared in California. According to Variety, these billboards were clearly aimed at the audience for the 2022 Coachella festival slated for next weekend, which the multiplatinum rapper was originally scheduled to headline.

The four boards, which featured yellow lettering on a stark black background, read the phrases: 'Looking for UTOPIA?', 'PSST.....', 'WRONG WAY' and the logo for Scott's Cactus Jack brand. The rapper's slot was cancelled in the wake of the Astroworld deaths where 10 people died when the crowd surged during his set in November.