Updated On: 18 July, 2025 11:57 AM IST | Mumbai | mid-day online correspondent
Blackpink's latest single JUMP, released on July 11, has become a streaming sensation, but it also sparked rumours that its high-energy, visually striking music video was generated by AI. In response, Blackpink swiftly shut down the speculation

Blackpink band
Blackpink's latest single, JUMP, may already be one of the most-streamed songs of the month, but it has also sparked an unexpected surge of curiosity. Fans were blown away by the official music video's dramatic visuals and high-energy dancing when it debuted on July 11, but others were sceptical that it was entirely real. Rumours circulated that the entire video was created by AI, causing Blinks to become divided.
However, the K-pop queens were not about to let the internet dictate the story. In a swift and strategic move, Blackpink released behind-the-scenes footage of the filming process for JUMP, thereby dispelling the AI suspicions.
The comments section flared up quickly. "But I heard the entire video was AI?" one user asked. Another wrote, "Putting AI allegations to rest." Others responded with, "Oh?" But I was told the video was AI. How is this possible? "Clear the rumours, queens!" Furthermore, "Had to turn down the AI allegations real quick." One admirer simply stated, "They ended the AI allegations with ease."