BTS has sparked global excitement with a mysterious promotional campaign ahead of their highly anticipated comeback album ARIRANG, reportedly scheduled for release in March 2026. The campaign centers around the intriguing question, “What Is Your Love Song?”, which has appeared on striking billboards and installations across major cities such as Seoul, New York, and London. The unexpected visuals immediately caught the attention of fans, who began speculating about their connection to the group’s next musical era.

BTS ask fans `what is your love song`

One particularly eye catching installation in Seoul featured an entire building wrapped in red and white tape printed with the same question. Observant fans quickly connected the colors and design elements to earlier ARIRANG teasers shared on BTS’s official platforms, suggesting that the rollout is part of a carefully orchestrated global strategy. As with many BTS promotions, the cryptic messaging has encouraged fans to analyze every detail, fueling conversations and theories across social media.