Forbes Korea unveiled its 2024 Power Celebrity 40 list which features a multitude of South Korean celebs including those from the world of K-pop. Every year the magazine rolls out 40 influential personalities from the sports and entertainment sector. The factors considered are accolades received, achievements, media exposure, and popularity on social media platforms. 

After BTS ruled the 2023 list, this year it was the girl band BLACKPINK that bagged the crowning position. The group consists of members Jisoo, Jennie, Rose, and Lisa. The band is considered the most successful Korean girl group.