BTS star J-hope stole the spotlight at the Louis Vuitton show during the Paris Fashion Week 2025, vibing to AR Rahman’s Punjabi track Yaara co-created with Pharrell Williams

BTS J-hope vibes to AR Rahman song Pic/X, AFP
Louis Vuitton’s Spring/Summer collection at Paris Fashion Week had a distinctly Indian flavour, showcasing elements that proudly highlighted the country’s rich culture and artistic heritage. The runway sets drew inspiration from Bijoy Jain’s legendary snake and ladder artwork—a game that has been a beloved part of Indian childhoods for decades—brought to life on a grand scale for this international stage.
One of the standout moments was Oscar-winning composer A.R. Rahman’s unreleased Punjabi track Yaara, which premiered alongside Pharrell Williams’ runway soundtrack. Pharrell’s collaboration with Rahman beautifully honoured India’s musical legacy while blending seamlessly with the cutting-edge collection. The energetic beats had many runway guests visibly vibing to the music.
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