John Abraham believes regional cinema is far ahead of Bollywood in terms of content as the industry concentrates on story instead of worrying about huge unnecessary budgets. The actor-producer has entered the regional space with his first Marathi production Savita Damodar Paranjpe.

"I sometimes feel the best content, unfortunately, I'd like to say this being a Hindi film actor, doesn't come from Hindi films. It comes from regional cinema. Because when you don't have huge unnecessary budgets, you concentrate only on content," John told reporters in Mumbai.