A day after the 'Adipurush' teaser was launched at a grand event in Tirupati, and garnered over 109 million views on YouTube in 24 hours, and the producers of 'Karthikeya 2' announced that they will give away 10,000 tickets for free in Telangana, the distribution of the Rs 500 crore pan-India film in the Telugu-speaking states has hit a speedbreaker.

A major distributor, Dil Raju, has backed out of picking up the rights for the Telugu version of the Prabhas and Kriti Sanon-starrer in what is known as the Hyderabad and Uttarandhra regions in the film trade jargon (the latter including major centres such as Visakhapatnam, Vizianagaram and Srikakulam).