Amruta Khanvilkar: Marathi cinema has always been very strong with content

As her latest Marathi language film Chandramukhi not only did positive business at the Indian box office but also gained visibility in the international market the leading lady of the film actress Amruta Khanvilkar emphasised on the importance of investment in the marketing of a Marathi film to go globalThe story of the film is based on the novel written by Vishwas Patil and it is set in the 80s era Amruta essayed the character of a Lavni dancer who falls in love with a politician Lavni is a traditional Maharashtrian dance formAmruta told IANS I think one of the exciting parts for me now is the response we have received not only for the content and the cinematic experience of the film but the visibility we gained through multiple promotional activities I think our Marathi cinema has always been very strong with content but made with a limited budget and not highly marketed With the success of Chandramukhi I think we should understand that along with content we should invest in promotional activityApart from India the film has been released in Dubai parts of UAE and according to Amruta the makers have special screenings in London Singapore and in Michigan to showcase the film to the Indian community living thereShe is an actress who not only appeared in Marathi cinema but also acted in Bollywood film like Raazi Malang and took part in reality shows like Nach Baliye 7 Jhalak Dikhhla Jaa Khatron Ke Khiladi 10She explains how building a fan base in multiple sections of the audience has also added a panIndia appeal to her filmAmruta said There were a lot of firsts with Chandramukhi be it a special magazine cover media coverage Spicejet airline hosting a special activity for our film There was a 35inch huge cutout poster of our film at the Royal Opera House Mumbai for the first time for a Marathi film It is not that I am bragging but trying to say that if the content of the film is good with investment in promotion and release we can win peoples heartsOf course as an actress I am always grabbing opportunities to be part of big projects in different regional cinema and TV as well My visibility on a national platform gives the panIndia appeal to a Marathi film No doubt my popularity has increased because of working in Hindi cinema Since cinema is a tool to show our culture it also appeals to the international community living abroad explained AmrutaAsked about her next step post the success of Chandramukhi she replied Gearing up for the shooting of my next Hindi language web series a Hotstar original and then I have another film lined up I am not supposed to make any official announcement so I cannot give further details on themDirected by Prasad Oak produced by Akshay Bardapurkar Chandramukhi also featuring Adinath Kothare Mrunmayi Deshpande Prajakta Mali Samir Chowghule Mohan Agashe is currently running in theatresThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever