Actor and politician Pawan Kalyan's film They Call Him OG was released in theatres on Thursday, September 25. Fans of the superstar arrived in large numbers across the country to celebrate the release. They were seen dancing to DJ tunes on the streets outside theatres, and cheering and hooting inside cinema halls during the screening. Some even got emotional while watching the film, while others danced and screamed inside the hall. Emotions were running high among fans who came to watch the film on Day 1. Amid this, Prasad Multiplex issued an official notice addressing fan celebrations and their consequences.

Multiplex issues quirky advisory

"This is an advisory issued by Prasad Multiplex for all our valued patrons. Over the years, cinema has sparked many forms of celebration — whistles, cheers, applause, even dances in the aisles. These are traditions we love and cherish," they wrote, adding further, "However, with They Call Him OG, the excitement has gone beyond the usual. It has been observed that audiences, in the heat of adrenaline, are screaming, jumping, and even ripping their T-shirts out in sheer madness. While we admire the passion, we also understand the casualties. Hence, we sincerely request you to kindly carry an extra T-shirt along with you when coming to watch the film."