Superstar Mahesh Babu dons the filmmaker's hat as he forays into production with his banner GMB Entertainment. Making an announcement of the maiden project of the banner a few days earlier, Mahesh Babu opens up on his views of filmmaking.

The Superstar prefers content over combination and is ready to instate his faith in a script over the choice of director or actress. The actor turned producer wants to present stories of varied genre to the audience.