Imagine a band performing on the stage at a concert as you cheer loudly. The only difference — that it’s an AI rock band. Trilok, touted to be India’s first AI-powered rock band, was launched in early July by Collective Media. The four-member band comprises vocalist Arjun Varma, guitarist Aditya Rao, drummer Karan Tripathi, and bassist Viraj Rajan, all digital avatars developed by the talent agency’s in-house innovation team. It’s designed as a band that fuses devotional music with rock distortion.

Its debut track, Achyutam Keshavam, dropped online on July 9 and has a familiar devotional phrase reengineered with layers of rock instrumentation, electronic textures, and AI-generated production. Vijay Subramaniam, the talent management agency’s founder and the man behind Trilok, shares, “AI in music isn’t about deepfake vocals. It’s about rethinking performance, identity, and format from scratch.”

Vijay Subramaniam