Vijay Deverakonda and Samantha Ruth Prabhu's Kushi released in theatres on September 1, 2023. While the actress is on a break, her co-star fulfilled promotional duties. On Sunday, Vijay appeared on the launch episode of Bigg Boss Telugu season 7. The reality show is hosted by Nagarjuna. 

Vijay promoted Kushi alone. During the launch episode, Nagarjuna asked him about Samantha. The Liger actor shared that she is in the US for her break as she is focusing on her health. Nagarjuna then praised Vijay and Samantha's on-screen chemistry. He said, "You are a fantastic actor. She is a very good actress and you both together make for an amazing pair."