Marathi film Pipsi, that traces the adventures of two innocent kids, is winning hearts across the national and international film festivals where it has been screened. As the film nears its release date, the makers are hoping the film reaches a wider audience, including children. The trailer was launched at a school, amidst teachers and students.

During the session, the makers announced FilmShala, a Landmarc Films' initiative that will back a set of competitions on film appreciation writing. Through FilmShala, Pipsi will be screened for students across Maharashtra in theatres close to their schools. The competition will be judged by accomplished actors Sachin Pilgaonkar and Divya Dutta, and former CFSI committee member and writer, Kamlakar Nadkarni.