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Media personality Jayanti Waghdhare shares her take on the rise of OTT platforms

Not so long ago, box office numbers decided the fate and verdict of a film. However, with the changing times, content has been leading the race.

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Jayanti Waghdhare/picture courtesy: PR

Jayanti Waghdhare/picture courtesy: PR

They say that content is the king, and it is true for the films and shows releasing over the digital domain. The trend of OTT space has given a hard run to cinema halls and multiplexes. And with the Covid-19 pandemic, multiplexes have taken a backseat. With the ever-growing demand for English and Hindi content in India, even regional content is making its way into the digital space.

Planet Marathi OTT, a leading name in the digital space is all set to bring some of the best films and shows of the Marathi language. Incorporated by Akshay Bardapurkar, the streaming platform is focusing to bring the finest art of cinema and entertainment over the digital space. The one of a kind platform is in the news, and recently it was revealed that senior journalist and former anchor of Zee 24 Taas, Jayanti Waghdhare was appointed as the AVP - Social Media. Excited about her new journey, the journalist is all set to ace creativity with her diversified experience.

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