Rana Daggubati, 36
His YouTube channel, South Bay, offers diverse fare through various formats of storytelling

IN November 2020, when the world was barely recovering from the first wave of the pandemic, Rana Daggubati launched his YouTube channel, South Bay, which had content ranging from chats, snackable short forms, news, music, animation, fiction, and non-fiction to cater to users with different tastes and preferences. While sharing the news with mid-day, the actor-entrepreneur had then said, “It is 2020, and clearly stories can, and should be told by producers on all platforms.”