Telugu cinema icon Nagarjuna Akkineni recently won a crucial protection from the Delhi High Court. The court reportedly agreed to protect his personality and publicity rights after he flagged the unauthorised use of his name, image and voice online.

Delhi High Court protect Nagarjuna`s personality rights

The court’s move came as a result of Nagarjuna’s plea, which cited serious misuse of his identity, including pornographic content, unauthorised merchandising and AI-generated videos, according to Bar and Bench. The hearing was held on Thursday, and where Justice Tejas Karia stressed the importance of protecting such rights in today’s fast-evolving technological landscape.