Trust Ram Gopal Varma, Bollywood's bona-fide ambulance chaser, to jump on to the publicity bandwagon, soon after Tamil Nadu's CM Jayalalitha's (above left) death, and announce a film on her life. The Mohanlal-Aishwarya Rai Bachchan starrer 'Iruvar', helmed by Ramu's contemporary Mani Rathnam, you may recall, was loosely based on MGR's life, with more than a touch of Amma in it.