Telugu star Rana Daggubati, who attained national fame after he played the villain in 'Baahubali', is the face of an upcoming WWE campaign in Tamil, Telugu, and English.

WWE, or World Wrestling Entertainment, headed by bodybuilder-wrestler-showman-TV mogul Vince McMahon, is the world's No. 1 purveyor of professional wrestling on television. It has been the nursery of international celebrity wrestlers such as Dwayne 'The Rock' Johnson and John Cena.