On a placid Saturday, as India quietly observed the 152nd birth anniversary of the Father of the Nation, Tollywood's 'It' couple and Internet favourites shook up the news cycle by choosing to announce their break-up, ending weeks of suspense and speculation over the status of their marriage.

A terse statement on Samantha Akkineni's social media handles clarified that the couple have decided to move on. Her estranged husband, Naga Chaitanya, who's basking in the success of his latest movie, 'Love Story', also confirmed the news on his handles. As did the Telugu superstar Nagarjuna, Naga Chaitanya's father, who in his carefully worded tweet declared that Samantha "will always be dear to us".