Fears of a massive hike in ticket prices serving as a deterrent were allayed as SS Rajamouli’s RRR had a promising start at the box office. Its two-day collection figure sits at approximately Rs 370-crore (Friday — Rs 257.15-crore, Saturday — Rs 114.38-crore), giving trade analysts reason to cheer. 

Analyst Taran Adarsh says, “SS Rajamouli is a star in his own right and is enough to pull a show. The fact that the film has [good] content will enable it to enjoy a good run. Now, every common man knows who the director of RRR is. It’s a well-made film. I wouldn’t like to bracket it as one belonging to the south market. Films such as this establish that the theatrical experience will always remain our first love. That people will watch films only on OTT is a misconception. OTT will never be the first choice.”