Updated On: 09 May, 2025 09:37 PM IST | Mumbai | mid-day online correspondent
Actor Vijay Deverakonda celebrated his 36th birthday today. The actor took to his social media handle to announce that a part of the sale from his brand will be donated to the Indian army

Vijay Deverakonda
Vijay Deverakonda, one of the most loved actors in the country with a massive fan base, marked his birthday this year with a powerful gesture of gratitude and patriotism. The actor has initiated a heartfelt contribution — dedicating a portion of his RWDY sales over the next few weeks to support the Indian Armed Forces.
Continuing his much-loved tradition of the Deverakonda Birthday Truck, he is also spreading smiles by distributing free ice creams in Hyderabad and nearby areas to help people beat the scorching summer heat.
While announcing his heartwarming initiative, Vijay shared a video on social media, writing, "This year, @thedeverakonda 's birthday isn't just about celebration. It's about spreading a little joy - if you spot the Deverakonda Birthday Truck in your city, walk up and grab a free ice cream. But in times like these, we understand it's our responsibility to give back to the nation who has given us everything. For the next few weeks, a portion of all RWDY proceeds will be dedicated to the Indian Armed Forces."