Vijay Deverakonda is actively involved in charity and making donations. Recently, the actor announced that he will be donating Rs. 1 crore from his remuneration for Kushi to 100 families in the next 10 days. He promised to give each family a cheque worth Rs. 1 lac.

Vijay said at Kushi's success event in Visakhapatnam, "You are happy and I am happy. I am thinking of something and I don’t know if I can pull it off or whether its right or wrong. But, if I don’t do it, I’ll be sleepless. To spread joy with you guys, I will donate Rs 1 crore from my ‘Kushi’ salary to 100 families. I shall select 100 families in need and present them with a Rs 1 lac cheque each in the next 10 days. My success, my happiness and my salary should be shared with you all."