"If a show runs for a year, it is considered a success," says Juhi Parmar, who is currently seen in the supernatural thriller, Tantra. "Today's audience is spoilt for choice. If a show is not engaging enough, people switch channels. Considering there are numerous channels these days, it's tough to keep the audience hooked nowadays," she explains.

After becoming a household name with Kumkum over a decade ago, Parmar was seen on several soaps and reality shows, including Bigg Boss 5, which she won in 2011. "I have done drama, comedy and mythology. Now, I wanted to try out a supernatural adventure," says Parmar about her decision to greenlight Siddharth Kumar Tewary's Tantra.