Sony Entertainment Television and the makers of Ek Duje Ke Vaaste, well-known writer and producer, Dilip Jha of Bindu Moving Images, are all set to present a fresh and unusual modern-day love story, 'Yeh Pyaar Nahi Toh Kya Hai'. Set in the backdrop of contemporary Delhi, a major portion of the show has been shot at real mansions and landmark spots in and around Delhi and Noida depicting the authentic upper-middle-class lifestyle and culture and offer a magnanimous viewing experience to the audience.