Dhanuka Agritech Limited, an Indian agrochemical formulation company, has launched a series of TV commercials featuring megastar Amitabh Bachchan. He is seen as a rural man who guides farmers to use the right products on their crops.
<img title="Amitabh Bachchan" src="http://images.mid-day.com/images/2016/may/30-Amitabh-Bachchan.jpg" alt="Amitabh Bachchan" width="670" height="447" /> Amitabh Bachchan
A series of six commercials, created by PUSH Integrated, depicts the farmers&rsquo; belief in astrologers and clairvoyants for predicting future cultivation and dependence on God for protecting their crops from destruction.
The commercials portray Amitabh as a rural man who guides the farmers to use products including Dhanzyme Gold, MAX-SOY, Mortar, Sakura and Cover on various crops.
Commenting on the new TVC, R.G.Agarwal, Group Chairman, Dhanuka Agritech Limited, said in a statement: &ldquo;Since decades, the vision of Dhanuka Agritech Limited has been to bring about progressive change in the lives of Indian farmers through dedicated knowledge-driven and development-related activities.
"This new campaign is a further step in educating the farmers on the importance of use of agro-chemicals for a profitable yield."
He also shared that today&rsquo;s farmers immediately identify with Amitabh as a style icon. "Bachchan is not only a versatile actor, but also has a high degree of credibility and reliability. He was the perfect fit for Dhanuka and the messages the brand conveys.&rdquo;

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Dhanuka Agritech Limited, an Indian agrochemical formulation company, has launched a series of TV commercials featuring megastar Amitabh Bachchan. He is seen as a rural man who guides farmers to use the right products on their crops.

Amitabh Bachchan portrays a rural man in ads

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Amitabh Bachchan portrays a rural man in ads

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