Smriti Irani

The 19th edition of the Ficci Frames, to be inaugurated by Information and Broadcasting Minister Smriti Irani on Sunday evening, will feature a Content Market for the first time with over 70 buyers for a curated slate of new Indian films. The maiden edition of the Content Market is aimed at facilitating the business of content. Players like 102 Distribution, Edko Films, Shoreline Entertainment, Spuul, Top Entertainment, Aurora Global Media Capital, Front Row entertainment, Alpha Violet Sarl and Indian companies like Zee Enterprises, Star, Eros Now and Reliance Entertainment are among those invited for the 'bazaar'.