Model-actor-fitness enthusiast Milind Soman is coming up with a fitness-based web series. The seven-episode series titled Listerine "Maximize Your Day" will highlight Milind's fitness regime in which he will be seen emphasising on the need for holistic health and wellness and how important it is to maintain proper physical as well as oral hygiene.

"Many of us want to live a healthier lifestyle, but we think it is just about physical fitness or following a particular way of eating. Besides all this, there are parts of daily routine that we don't pay enough attention to - like the hygiene of our mouth," Milind said in a statement.