Recently, at an august gathering of personalities from the film and entertainment industry in New Delhi to mark the 150th birth anniversary of Mahatma Gandhi, Prime Minister Narendra Modi launched Taarak Mehta Ka Ooltah Chashmah's (TMKOC) Swachh Bharat Abhiyan Coffee Table book titled ‘Swachhata Hi Seva’. The book is created and compiled by show producers Neela Tele Films based on the several cleanliness campaigns and initiatives taken through its popular television show Taarak Mehta Ka Ooltah Chashmah over the last five years. The show has dedicated several episodes to promote the Swachh Bharat Abhiyan after the prime minister had given a call for it in 2014. Taarak Mehta Ka Ooltah Chashmah was the only Hindi television serial nominated by him for the Swachh Bharat Abhiyan on 2nd October 2014.

Narendra Modi appreciated Asit Kumarr Modi and team TMKOC's efforts towards the movement and congratulated them at the success of their initiatives after watching a special AV highlighting the influence of Gandhiji and his philosophy on the show along with few glimpses of the campaign towards a Clean India. He also personally handed over a signed copy of the Coffee Table book to Asit Kumarr Modi.