Actor Randheer Rai will play the negative lead role as a business tycoon in the show Jiji Maa. "My character's name is Abhishek Sanghvi. He is a young business tycoon and a confident, classy and good-looking guy," Randheer said in a statement.

"The show is taking a leap. I will be introduced as a business competitor to Suyash Rawat (essayed by actor Dishank Arora). I am playing the negative lead," he added. Randheer has featured in Bollywood movies like "Holiday: A Soldier is Never Off Duty" and "Poster Boys". "Jiji Maa" is his second show.