Atrangi Re has managed to break every possible stereotype and box in the movie business with its release. Atrangi Re’s strategic marketing campaign was in sync with what Aanand set out to do. His vision for the film was different from anything he has made till date and the critical appreciation and praise the film received is a testament of his eclectic body of work. 

In its many firsts, Atrangi Re witnessed a record-breaking opening on Disney+ Hotstar and set the benchmark high for 2022. It went beyond just raising the benchmark in the OTT space but also earned its stellar star cast - Akshay Kumar, Dhanush and Sara Ali Khan massive praise. Apart from the performances the music of AR Rahman added the golden touch to a truly special film.