Updated On: 14 June, 2019 01:34 PM IST | Mumbai | IANS
That's the reason why I always say 'Films is communal viewing, TV is family viewing, digital is individual viewing and every individual is different'," says Ekta Kapoor

Ekta Kapoor
Producer Ekta Kapoor says she used to be a couch potato, and always wanted to make something which was fun. Ekta opened up about her thoughts as a producer during a conversation on IMDb original series "The Insider's Watchlist", read a statement.
Asked about the difference between producing television, movies and digital content, Ekta said: "I used to be a couch potato, I really wanted to make something which was fun. When we all start off, we don't have any research, we don't have any background of what we think the audience likes.