James Farrell, sitting in his Los Angeles home, and on a screen before me in Mumbai, is one of India's biggest stars. Except that few in India, even in the movie industry, would've heard of him; let alone met him. And Farrell is not an actor. So, how is he a star in the showbiz sense? Let me explain.

By movie-market definition, a star is someone who green-lights scripts, unlocks the budget potential of a project. And gets a big film on the floors. Why? Because the star, by virtue of a fan-base, or captive audience, ensures that people will give the product a shot, on Day One of its screening. So, some part of the financial risk is covered. What happens thereafter, of course, depends on the word-of-mouth that follows the early/weekend shows.